Practical application of product launch for iQue drink and iQue nest

This report illustrates the preparation process of the launch of two new products, namely the iQue Drink and iQue Nest. The students dealt mainly with packaging the products and introducing them into the market via various promotional tools.

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Bibliographic Details
Main Authors:	Chew, Sin Yee, Eu, Shini, Nai, Nicole Miao Pei
Other Authors:	Han-Wong, Soke Yin
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Marketing::Product management
Online Access:	http://hdl.handle.net/10356/9344
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-9344
record_format	dspace
spelling	sg-ntu-dr.10356-93442023-05-19T06:09:05Z Practical application of product launch for iQue drink and iQue nest Chew, Sin Yee Eu, Shini Nai, Nicole Miao Pei Han-Wong, Soke Yin Nanyang Business School DRNTU::Business::Marketing::Product management This report illustrates the preparation process of the launch of two new products, namely the iQue Drink and iQue Nest. The students dealt mainly with packaging the products and introducing them into the market via various promotional tools. 2008-09-24T07:31:22Z 2008-09-24T07:31:22Z 2004 2004 Final Year Project (FYP) http://hdl.handle.net/10356/9344 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Marketing::Product management
spellingShingle	DRNTU::Business::Marketing::Product management Chew, Sin Yee Eu, Shini Nai, Nicole Miao Pei Practical application of product launch for iQue drink and iQue nest
description	This report illustrates the preparation process of the launch of two new products, namely the iQue Drink and iQue Nest. The students dealt mainly with packaging the products and introducing them into the market via various promotional tools.
author2	Han-Wong, Soke Yin
author_facet	Han-Wong, Soke Yin Chew, Sin Yee Eu, Shini Nai, Nicole Miao Pei
format	Final Year Project
author	Chew, Sin Yee Eu, Shini Nai, Nicole Miao Pei
author_sort	Chew, Sin Yee
title	Practical application of product launch for iQue drink and iQue nest
title_short	Practical application of product launch for iQue drink and iQue nest
title_full	Practical application of product launch for iQue drink and iQue nest
title_fullStr	Practical application of product launch for iQue drink and iQue nest
title_full_unstemmed	Practical application of product launch for iQue drink and iQue nest
title_sort	practical application of product launch for ique drink and ique nest
publishDate	2008
url	http://hdl.handle.net/10356/9344
_version_	1770565358483144704

Practical application of product launch for iQue drink and iQue nest

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