Exploratory study on sustainability of no frills airlines in Singapore

In light of the emergence of No Frills airlines in Southeast Asia, our study aims to explore the sustainability of No Frills airlines in Singapore over the long run, in terms of availability of market demand and ability to adopt cost leadership positions.

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Bibliographic Details
Main Authors: Lin, Chuyan, See, Boon Leng, Yan, Kexin
Other Authors: Kim, Changsu
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/9361
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Institution: Nanyang Technological University
Description
Summary:In light of the emergence of No Frills airlines in Southeast Asia, our study aims to explore the sustainability of No Frills airlines in Singapore over the long run, in terms of availability of market demand and ability to adopt cost leadership positions.