Online relationship marketing : the case of Singapore hotels.

This paper aims to investigate the level of Internet adoption by Singapore hotels for the purpose of relationship marketing (RM). A RM model was created as a means of developing a measurement instrument to allow content analysis of the current development of Singapore hotel websites.

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Bibliographic Details
Main Authors:	Sim, Cheow Joo., Tan, Hong Ling., Tan, Janice Kwee Ling.
Other Authors:	Gan, Lydia Loo Geok
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Marketing::Internet
Online Access:	http://hdl.handle.net/10356/9403
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-9403
record_format	dspace
spelling	sg-ntu-dr.10356-94032023-05-19T07:23:11Z Online relationship marketing : the case of Singapore hotels. Sim, Cheow Joo. Tan, Hong Ling. Tan, Janice Kwee Ling. Gan, Lydia Loo Geok Nanyang Business School DRNTU::Business::Marketing::Internet This paper aims to investigate the level of Internet adoption by Singapore hotels for the purpose of relationship marketing (RM). A RM model was created as a means of developing a measurement instrument to allow content analysis of the current development of Singapore hotel websites. 2008-09-24T07:32:00Z 2008-09-24T07:32:00Z 2004 2004 Final Year Project (FYP) http://hdl.handle.net/10356/9403 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Marketing::Internet
spellingShingle	DRNTU::Business::Marketing::Internet Sim, Cheow Joo. Tan, Hong Ling. Tan, Janice Kwee Ling. Online relationship marketing : the case of Singapore hotels.
description	This paper aims to investigate the level of Internet adoption by Singapore hotels for the purpose of relationship marketing (RM). A RM model was created as a means of developing a measurement instrument to allow content analysis of the current development of Singapore hotel websites.
author2	Gan, Lydia Loo Geok
author_facet	Gan, Lydia Loo Geok Sim, Cheow Joo. Tan, Hong Ling. Tan, Janice Kwee Ling.
format	Final Year Project
author	Sim, Cheow Joo. Tan, Hong Ling. Tan, Janice Kwee Ling.
author_sort	Sim, Cheow Joo.
title	Online relationship marketing : the case of Singapore hotels.
title_short	Online relationship marketing : the case of Singapore hotels.
title_full	Online relationship marketing : the case of Singapore hotels.
title_fullStr	Online relationship marketing : the case of Singapore hotels.
title_full_unstemmed	Online relationship marketing : the case of Singapore hotels.
title_sort	online relationship marketing : the case of singapore hotels.
publishDate	2008
url	http://hdl.handle.net/10356/9403
_version_	1772825200950247424

Online relationship marketing : the case of Singapore hotels.

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