Survey of web sites in relation to customer resource life cycle and nature of products.

• Main Authors: Chua, Choong Thoong., Teo, Jane Siow Huay., Yeo, Tiang Ngee.
• Other Authors: Gilbert, Arthur Lee
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing
• Online Access: http://hdl.handle.net/10356/9427
• Institution: Nanyang Technological University

Survey on websites of Australia, USA, Singapore and Malaysia by industry. The sites selected are then put into the types of goods they provide and then data is collected. From the data, we put them into the stages of our modified Customer Resource Life Cycle and then we analyse the data. We then fin...