Customer loyalty and the product life cycle.

• المؤلفون الرئيسيون: Tan, Cheryl Twan Leng., Yap, Wang Ping., Yu, Weilin.
• مؤلفون آخرون: Lam, Shun Yin
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Business::Marketing
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/9221
• المؤسسة: Nanyang Technological University

This study links customer loyalty to the Product Life Cycle (PLC) concept. We advance the notion that different antecedents exert varying influences on loyalty at different stages of the PLC, in particular, the introduction and maturity stages.