Customer loyalty and the product life cycle.
This study links customer loyalty to the Product Life Cycle (PLC) concept. We advance the notion that different antecedents exert varying influences on loyalty at different stages of the PLC, in particular, the introduction and maturity stages.
Saved in:
| Main Authors: | , , |
|---|---|
| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/9221 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Nanyang Technological University |
| id |
sg-ntu-dr.10356-9221 |
|---|---|
| record_format |
dspace |
| spelling |
sg-ntu-dr.10356-92212023-05-19T07:23:13Z Customer loyalty and the product life cycle. Tan, Cheryl Twan Leng. Yap, Wang Ping. Yu, Weilin. Lam, Shun Yin Nanyang Business School DRNTU::Business::Marketing This study links customer loyalty to the Product Life Cycle (PLC) concept. We advance the notion that different antecedents exert varying influences on loyalty at different stages of the PLC, in particular, the introduction and maturity stages. 2008-09-24T07:29:51Z 2008-09-24T07:29:51Z 2004 2004 Final Year Project (FYP) http://hdl.handle.net/10356/9221 Nanyang Technological University application/pdf |
| institution |
Nanyang Technological University |
| building |
NTU Library |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
NTU Library |
| collection |
DR-NTU |
| topic |
DRNTU::Business::Marketing |
| spellingShingle |
DRNTU::Business::Marketing Tan, Cheryl Twan Leng. Yap, Wang Ping. Yu, Weilin. Customer loyalty and the product life cycle. |
| description |
This study links customer loyalty to the Product Life Cycle (PLC) concept. We advance the notion that different antecedents exert varying influences on loyalty at different stages of the PLC, in particular, the introduction and maturity stages. |
| author2 |
Lam, Shun Yin |
| author_facet |
Lam, Shun Yin Tan, Cheryl Twan Leng. Yap, Wang Ping. Yu, Weilin. |
| format |
Final Year Project |
| author |
Tan, Cheryl Twan Leng. Yap, Wang Ping. Yu, Weilin. |
| author_sort |
Tan, Cheryl Twan Leng. |
| title |
Customer loyalty and the product life cycle. |
| title_short |
Customer loyalty and the product life cycle. |
| title_full |
Customer loyalty and the product life cycle. |
| title_fullStr |
Customer loyalty and the product life cycle. |
| title_full_unstemmed |
Customer loyalty and the product life cycle. |
| title_sort |
customer loyalty and the product life cycle. |
| publishDate |
2008 |
| url |
http://hdl.handle.net/10356/9221 |
| _version_ |
1772827242992238592 |