Investigation of inaction inertia effects.

Investigation of inaction inertia effects.

The purpose of this study is to better understand the phenomenon known as inaction inertia - the tendency not to take up a current offer, after missing out on a previous better offer. We extend the literature on inaction inertia by investigating three ways with which the effects of inaction inertia...

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Main Authors: Chew, Lelian., Lim, Demin., Yap, Kai Lin.
Other Authors: Tan, Hun Tong
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business::Marketing::Consumer behavior
Online Access:http://hdl.handle.net/10356/9445
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-9445
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spelling sg-ntu-dr.10356-94452023-05-19T06:24:02Z Investigation of inaction inertia effects. Chew, Lelian. Lim, Demin. Yap, Kai Lin. Tan, Hun Tong Nanyang Business School DRNTU::Business::Marketing::Consumer behavior The purpose of this study is to better understand the phenomenon known as inaction inertia - the tendency not to take up a current offer, after missing out on a previous better offer. We extend the literature on inaction inertia by investigating three ways with which the effects of inaction inertia can be moderated. 2008-09-24T07:32:26Z 2008-09-24T07:32:26Z 2004 2004 Final Year Project (FYP) http://hdl.handle.net/10356/9445 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Marketing::Consumer behavior
spellingShingle DRNTU::Business::Marketing::Consumer behavior
Chew, Lelian.
Lim, Demin.
Yap, Kai Lin.
Investigation of inaction inertia effects.
description The purpose of this study is to better understand the phenomenon known as inaction inertia - the tendency not to take up a current offer, after missing out on a previous better offer. We extend the literature on inaction inertia by investigating three ways with which the effects of inaction inertia can be moderated.
author2 Tan, Hun Tong
author_facet Tan, Hun Tong
Chew, Lelian.
Lim, Demin.
Yap, Kai Lin.
format Final Year Project
author Chew, Lelian.
Lim, Demin.
Yap, Kai Lin.
author_sort Chew, Lelian.
title Investigation of inaction inertia effects.
title_short Investigation of inaction inertia effects.
title_full Investigation of inaction inertia effects.
title_fullStr Investigation of inaction inertia effects.
title_full_unstemmed Investigation of inaction inertia effects.
title_sort investigation of inaction inertia effects.
publishDate 2008
url http://hdl.handle.net/10356/9445
_version_ 1770566529026359296

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