Investigation of inaction inertia effects.

• Main Authors: Chew, Lelian., Lim, Demin., Yap, Kai Lin.
• Other Authors: Tan, Hun Tong
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Consumer behavior
• Online Access: http://hdl.handle.net/10356/9445
• Institution: Nanyang Technological University

The purpose of this study is to better understand the phenomenon known as inaction inertia - the tendency not to take up a current offer, after missing out on a previous better offer. We extend the literature on inaction inertia by investigating three ways with which the effects of inaction inertia...