Effects of assurance on high assurance knowledge consumers' behaviors.

• Main Authors: Ho, Stefanie Ying., Teh, Simin., Liu, Yiling.
• 其他作者: Low, Kin Yew
• 格式: Final Year Project
• 出版: 2008
• 主題: DRNTU::Business::Marketing::Consumer behavior
• 在線閱讀: http://hdl.handle.net/10356/9786

In this study, we examine the value and the communication of different assurance levels to consumers possessing different levels of assurance knowledge, purchasing from retailers of different levels of business reputation and also, determines if the better communication of different assurance level...