Effects of assurance on high assurance knowledge consumers' behaviors.

Effects of assurance on high assurance knowledge consumers' behaviors.

In this study, we examine the value and the communication of different assurance levels to consumers possessing different levels of assurance knowledge, purchasing from retailers of different levels of business reputation and also, determines if the better communication of different assurance level...

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Bibliographic Details
Main Authors: Ho, Stefanie Ying., Teh, Simin., Liu, Yiling.
Other Authors: Low, Kin Yew
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business::Marketing::Consumer behavior
Online Access:http://hdl.handle.net/10356/9786
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-9786
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spelling sg-ntu-dr.10356-97862023-05-19T06:24:05Z Effects of assurance on high assurance knowledge consumers' behaviors. Ho, Stefanie Ying. Teh, Simin. Liu, Yiling. Low, Kin Yew Nanyang Business School DRNTU::Business::Marketing::Consumer behavior In this study, we examine the value and the communication of different assurance levels to consumers possessing different levels of assurance knowledge, purchasing from retailers of different levels of business reputation and also, determines if the better communication of different assurance level affects consumers’ purchase intentions. 2008-09-24T07:36:21Z 2008-09-24T07:36:21Z 2005 2005 Final Year Project (FYP) http://hdl.handle.net/10356/9786 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Marketing::Consumer behavior
spellingShingle DRNTU::Business::Marketing::Consumer behavior
Ho, Stefanie Ying.
Teh, Simin.
Liu, Yiling.
Effects of assurance on high assurance knowledge consumers' behaviors.
description In this study, we examine the value and the communication of different assurance levels to consumers possessing different levels of assurance knowledge, purchasing from retailers of different levels of business reputation and also, determines if the better communication of different assurance level affects consumers’ purchase intentions.
author2 Low, Kin Yew
author_facet Low, Kin Yew
Ho, Stefanie Ying.
Teh, Simin.
Liu, Yiling.
format Final Year Project
author Ho, Stefanie Ying.
Teh, Simin.
Liu, Yiling.
author_sort Ho, Stefanie Ying.
title Effects of assurance on high assurance knowledge consumers' behaviors.
title_short Effects of assurance on high assurance knowledge consumers' behaviors.
title_full Effects of assurance on high assurance knowledge consumers' behaviors.
title_fullStr Effects of assurance on high assurance knowledge consumers' behaviors.
title_full_unstemmed Effects of assurance on high assurance knowledge consumers' behaviors.
title_sort effects of assurance on high assurance knowledge consumers' behaviors.
publishDate 2008
url http://hdl.handle.net/10356/9786
_version_ 1770563530877042688

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