Effects of assurance on high assurance knowledge consumers' behaviors.
In this study, we examine the value and the communication of different assurance levels to consumers possessing different levels of assurance knowledge, purchasing from retailers of different levels of business reputation and also, determines if the better communication of different assurance level...
Saved in:
| Main Authors: | , , |
|---|---|
| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/9786 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Nanyang Technological University |
| Summary: | In this study, we examine the value and the communication of different assurance levels to consumers possessing different levels of assurance knowledge, purchasing from retailers of different levels of business reputation and also, determines if the better communication of different assurance level affects consumers’ purchase intentions. |
|---|