Effects of assurance on high assurance knowledge consumers' behaviors.

• Main Authors: Ho, Stefanie Ying., Teh, Simin., Liu, Yiling.
• Other Authors: Low, Kin Yew
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Consumer behavior
• Online Access: http://hdl.handle.net/10356/9786
• Institution: Nanyang Technological University

In this study, we examine the value and the communication of different assurance levels to consumers possessing different levels of assurance knowledge, purchasing from retailers of different levels of business reputation and also, determines if the better communication of different assurance level...