A study of consumer perceptions of no-frills Japanese-concept hair salons.

• Main Authors: Low, Ying Ying., Lee, Fiona Huifeng., Tan, Jasmine Szu Chieh.
• Other Authors: Hooi, Den Huan
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Consumer behavior
• Online Access: http://hdl.handle.net/10356/9765
• Institution: Nanyang Technological University

This Applied Research Project (ARP) was carried out to gain a deeper understanding of the hair salon industry and to determine the reasons behind the increasing number of no-frills Japanese-concept hair salons. Our study is focused on QB House.