A study of consumer perceptions of no-frills Japanese-concept hair salons.

This Applied Research Project (ARP) was carried out to gain a deeper understanding of the hair salon industry and to determine the reasons behind the increasing number of no-frills Japanese-concept hair salons. Our study is focused on QB House.

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Bibliographic Details
Main Authors:	Low, Ying Ying., Lee, Fiona Huifeng., Tan, Jasmine Szu Chieh.
Other Authors:	Hooi, Den Huan
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Marketing::Consumer behavior
Online Access:	http://hdl.handle.net/10356/9765
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Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-9765
record_format	dspace
spelling	sg-ntu-dr.10356-97652023-05-19T05:41:40Z A study of consumer perceptions of no-frills Japanese-concept hair salons. Low, Ying Ying. Lee, Fiona Huifeng. Tan, Jasmine Szu Chieh. Hooi, Den Huan Nanyang Business School DRNTU::Business::Marketing::Consumer behavior This Applied Research Project (ARP) was carried out to gain a deeper understanding of the hair salon industry and to determine the reasons behind the increasing number of no-frills Japanese-concept hair salons. Our study is focused on QB House. 2008-09-24T07:36:08Z 2008-09-24T07:36:08Z 2005 2005 Final Year Project (FYP) http://hdl.handle.net/10356/9765 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Marketing::Consumer behavior
spellingShingle	DRNTU::Business::Marketing::Consumer behavior Low, Ying Ying. Lee, Fiona Huifeng. Tan, Jasmine Szu Chieh. A study of consumer perceptions of no-frills Japanese-concept hair salons.
description	This Applied Research Project (ARP) was carried out to gain a deeper understanding of the hair salon industry and to determine the reasons behind the increasing number of no-frills Japanese-concept hair salons. Our study is focused on QB House.
author2	Hooi, Den Huan
author_facet	Hooi, Den Huan Low, Ying Ying. Lee, Fiona Huifeng. Tan, Jasmine Szu Chieh.
format	Final Year Project
author	Low, Ying Ying. Lee, Fiona Huifeng. Tan, Jasmine Szu Chieh.
author_sort	Low, Ying Ying.
title	A study of consumer perceptions of no-frills Japanese-concept hair salons.
title_short	A study of consumer perceptions of no-frills Japanese-concept hair salons.
title_full	A study of consumer perceptions of no-frills Japanese-concept hair salons.
title_fullStr	A study of consumer perceptions of no-frills Japanese-concept hair salons.
title_full_unstemmed	A study of consumer perceptions of no-frills Japanese-concept hair salons.
title_sort	study of consumer perceptions of no-frills japanese-concept hair salons.
publishDate	2008
url	http://hdl.handle.net/10356/9765
_version_	1770564894366629888

A study of consumer perceptions of no-frills Japanese-concept hair salons.

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