A study of consumer perceptions of no-frills Japanese-concept hair salons.

A study of consumer perceptions of no-frills Japanese-concept hair salons.

This Applied Research Project (ARP) was carried out to gain a deeper understanding of the hair salon industry and to determine the reasons behind the increasing number of no-frills Japanese-concept hair salons. Our study is focused on QB House.

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Bibliographic Details
Main Authors: Low, Ying Ying., Lee, Fiona Huifeng., Tan, Jasmine Szu Chieh.
Other Authors: Hooi, Den Huan
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business::Marketing::Consumer behavior
Online Access:http://hdl.handle.net/10356/9765
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Institution: Nanyang Technological University
Description
Summary:This Applied Research Project (ARP) was carried out to gain a deeper understanding of the hair salon industry and to determine the reasons behind the increasing number of no-frills Japanese-concept hair salons. Our study is focused on QB House.

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