Exploring the effects of impression management; individualistic/collectivistic orientations; risk taking and time orientation on variety seeking : a cultural perspective.

The research objective is to propose and test possible differences for VS in divergent cultures. Literature suggests that VS can be driven both intrinsically (e.g. need for uniqueness or affiliation) and extrinsically (e.g. different purchasing contexts). However, some of these drivers may be cultur...

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Bibliographic Details
Main Authors: Chew, Siew Hwee., Nur Halimah Chew Abdullah.
Other Authors: Sivakumaran, Bharadhwaj
Format: Theses and Dissertations
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/7164
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Institution: Nanyang Technological University