Exploring the effects of impression management; individualistic/collectivistic orientations; risk taking and time orientation on variety seeking : a cultural perspective.

The research objective is to propose and test possible differences for VS in divergent cultures. Literature suggests that VS can be driven both intrinsically (e.g. need for uniqueness or affiliation) and extrinsically (e.g. different purchasing contexts). However, some of these drivers may be cultur...

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Bibliographic Details
Main Authors:	Chew, Siew Hwee., Nur Halimah Chew Abdullah.
Other Authors:	Sivakumaran, Bharadhwaj
Format:	Theses and Dissertations
Published:	2008
Subjects:	DRNTU::Business::Marketing::Consumer behavior
Online Access:	http://hdl.handle.net/10356/7164
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Institution:	Nanyang Technological University

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spelling	sg-ntu-dr.10356-71642024-01-12T10:22:40Z Exploring the effects of impression management; individualistic/collectivistic orientations; risk taking and time orientation on variety seeking : a cultural perspective. Chew, Siew Hwee. Nur Halimah Chew Abdullah. Sivakumaran, Bharadhwaj Nanyang Business School DRNTU::Business::Marketing::Consumer behavior The research objective is to propose and test possible differences for VS in divergent cultures. Literature suggests that VS can be driven both intrinsically (e.g. need for uniqueness or affiliation) and extrinsically (e.g. different purchasing contexts). However, some of these drivers may be culturally-bound. Master of Business 2008-09-18T07:40:54Z 2008-09-18T07:40:54Z 2005 2005 Thesis http://hdl.handle.net/10356/7164 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Marketing::Consumer behavior
spellingShingle	DRNTU::Business::Marketing::Consumer behavior Chew, Siew Hwee. Nur Halimah Chew Abdullah. Exploring the effects of impression management; individualistic/collectivistic orientations; risk taking and time orientation on variety seeking : a cultural perspective.
description	The research objective is to propose and test possible differences for VS in divergent cultures. Literature suggests that VS can be driven both intrinsically (e.g. need for uniqueness or affiliation) and extrinsically (e.g. different purchasing contexts). However, some of these drivers may be culturally-bound.
author2	Sivakumaran, Bharadhwaj
author_facet	Sivakumaran, Bharadhwaj Chew, Siew Hwee. Nur Halimah Chew Abdullah.
format	Theses and Dissertations
author	Chew, Siew Hwee. Nur Halimah Chew Abdullah.
author_sort	Chew, Siew Hwee.
title	Exploring the effects of impression management; individualistic/collectivistic orientations; risk taking and time orientation on variety seeking : a cultural perspective.
title_short	Exploring the effects of impression management; individualistic/collectivistic orientations; risk taking and time orientation on variety seeking : a cultural perspective.
title_full	Exploring the effects of impression management; individualistic/collectivistic orientations; risk taking and time orientation on variety seeking : a cultural perspective.
title_fullStr	Exploring the effects of impression management; individualistic/collectivistic orientations; risk taking and time orientation on variety seeking : a cultural perspective.
title_full_unstemmed	Exploring the effects of impression management; individualistic/collectivistic orientations; risk taking and time orientation on variety seeking : a cultural perspective.
title_sort	exploring the effects of impression management; individualistic/collectivistic orientations; risk taking and time orientation on variety seeking : a cultural perspective.
publishDate	2008
url	http://hdl.handle.net/10356/7164
_version_	1789483078360498176

Exploring the effects of impression management; individualistic/collectivistic orientations; risk taking and time orientation on variety seeking : a cultural perspective.

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