Evaluation of HDB home loan packages in Singapore.
A study to find out how financial institutions market their home loans for the HDB property market since its commercialization, consumers’ preferences with respect to the benefits and services offered in home loan packages, and to recommend feasible solutions to enhance the packaging and marketing o...
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/9486 |
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| Institution: | Nanyang Technological University |
| Summary: | A study to find out how financial institutions market their home loans for the HDB property market since its commercialization, consumers’ preferences with respect to the benefits and services offered in home loan packages, and to recommend feasible solutions to enhance the packaging and marketing of home loans. |
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