‘Forward’ with Obama, or ‘believe’ with Romney? Campaign communication in the U.S. presidential race

• Main Author: Senol Yilmaz
• Other Authors: S. Rajaratnam School of International Studies
• Format: Commentary
• Language: English
• Published: 2012
• Subjects: DRNTU::Social sciences::Political science
• Online Access: https://hdl.handle.net/10356/95093; http://hdl.handle.net/10220/8848
• Institution: Nanyang Technological University

Obama’s slogans of “Hope” and “Change” in the 2008 presidential elections resonated strongly with the U.S. electorate. His 2012 “Forward” slogan seems stronger than Mitt Romney’s “Believe in America”. Which slogan will be better aligned with the economic situation of the day?...