McDonald's and their customers.

An in-depth analysis of McDonald's new marketing strategy - I'm Lovin' It, and the perceptions and satisfactions of consumers towards the company.

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Bibliographic Details
Main Authors: Loh, Chelsia Qiuxia., Peh, Michelle., Shen, Jane Meimei.
Other Authors: Wong, Irene Foong Heng
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/9512
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Institution: Nanyang Technological University