McDonald's and their customers.

An in-depth analysis of McDonald's new marketing strategy - I'm Lovin' It, and the perceptions and satisfactions of consumers towards the company.

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Bibliographic Details
Main Authors:	Loh, Chelsia Qiuxia., Peh, Michelle., Shen, Jane Meimei.
Other Authors:	Wong, Irene Foong Heng
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Marketing
Online Access:	http://hdl.handle.net/10356/9512
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Institution:	Nanyang Technological University

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record_format	dspace
spelling	sg-ntu-dr.10356-95122023-05-19T03:30:02Z McDonald's and their customers. Loh, Chelsia Qiuxia. Peh, Michelle. Shen, Jane Meimei. Wong, Irene Foong Heng Nanyang Business School DRNTU::Business::Marketing An in-depth analysis of McDonald's new marketing strategy - I'm Lovin' It, and the perceptions and satisfactions of consumers towards the company. 2008-09-24T07:33:11Z 2008-09-24T07:33:11Z 2004 2004 Final Year Project (FYP) http://hdl.handle.net/10356/9512 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Marketing
spellingShingle	DRNTU::Business::Marketing Loh, Chelsia Qiuxia. Peh, Michelle. Shen, Jane Meimei. McDonald's and their customers.
description	An in-depth analysis of McDonald's new marketing strategy - I'm Lovin' It, and the perceptions and satisfactions of consumers towards the company.
author2	Wong, Irene Foong Heng
author_facet	Wong, Irene Foong Heng Loh, Chelsia Qiuxia. Peh, Michelle. Shen, Jane Meimei.
format	Final Year Project
author	Loh, Chelsia Qiuxia. Peh, Michelle. Shen, Jane Meimei.
author_sort	Loh, Chelsia Qiuxia.
title	McDonald's and their customers.
title_short	McDonald's and their customers.
title_full	McDonald's and their customers.
title_fullStr	McDonald's and their customers.
title_full_unstemmed	McDonald's and their customers.
title_sort	mcdonald's and their customers.
publishDate	2008
url	http://hdl.handle.net/10356/9512
_version_	1770565567343755264

McDonald's and their customers.

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