Determining entry mode choice into Singapore budget hotel segment : an integrated modal approach
The choice on the mode of entry into new markets has always been an important decision for every global hotel corporation. In our study, we will determine an entry mode choice for Accor's entrance into Singapore budget market based on a integrated modal approach.
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/9554 |
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| Institution: | Nanyang Technological University |
| Summary: | The choice on the mode of entry into new markets has always been an important decision for every global hotel corporation. In our study, we will determine an entry mode choice for Accor's entrance into Singapore budget market based on a integrated modal approach. |
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