Determining entry mode choice into Singapore budget hotel segment : an integrated modal approach

Determining entry mode choice into Singapore budget hotel segment : an integrated modal approach

The choice on the mode of entry into new markets has always been an important decision for every global hotel corporation. In our study, we will determine an entry mode choice for Accor's entrance into Singapore budget market based on a integrated modal approach.

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Bibliographic Details
Main Authors: Baskoro, Suria, Loi, Heng Yang, Yong, Jianjun
Other Authors: Kim, Changsu
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business::Industries and labor
Online Access:http://hdl.handle.net/10356/9554
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-9554
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spelling sg-ntu-dr.10356-95542023-05-19T03:30:06Z Determining entry mode choice into Singapore budget hotel segment : an integrated modal approach Baskoro, Suria Loi, Heng Yang Yong, Jianjun Kim, Changsu Nanyang Business School DRNTU::Business::Industries and labor The choice on the mode of entry into new markets has always been an important decision for every global hotel corporation. In our study, we will determine an entry mode choice for Accor's entrance into Singapore budget market based on a integrated modal approach. 2008-09-24T07:33:38Z 2008-09-24T07:33:38Z 2005 2005 Final Year Project (FYP) http://hdl.handle.net/10356/9554 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Industries and labor
spellingShingle DRNTU::Business::Industries and labor
Baskoro, Suria
Loi, Heng Yang
Yong, Jianjun
Determining entry mode choice into Singapore budget hotel segment : an integrated modal approach
description The choice on the mode of entry into new markets has always been an important decision for every global hotel corporation. In our study, we will determine an entry mode choice for Accor's entrance into Singapore budget market based on a integrated modal approach.
author2 Kim, Changsu
author_facet Kim, Changsu
Baskoro, Suria
Loi, Heng Yang
Yong, Jianjun
format Final Year Project
author Baskoro, Suria
Loi, Heng Yang
Yong, Jianjun
author_sort Baskoro, Suria
title Determining entry mode choice into Singapore budget hotel segment : an integrated modal approach
title_short Determining entry mode choice into Singapore budget hotel segment : an integrated modal approach
title_full Determining entry mode choice into Singapore budget hotel segment : an integrated modal approach
title_fullStr Determining entry mode choice into Singapore budget hotel segment : an integrated modal approach
title_full_unstemmed Determining entry mode choice into Singapore budget hotel segment : an integrated modal approach
title_sort determining entry mode choice into singapore budget hotel segment : an integrated modal approach
publishDate 2008
url http://hdl.handle.net/10356/9554
_version_ 1770564474201178112

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