Asia-Pacific university libraries on facebook : content analysis on posts and interactions

• Main Authors: Somasundram, V., Seah, Frank Eng Kiat, Wong, Evelyn, Tan, Catherine, Sum, Hedren Wai Yuan
• Other Authors: Library
• Format: Article
• Language: English
• Published: 2013
• Subjects: DRNTU::Library and information science::Libraries::Information systems
• Online Access: https://hdl.handle.net/10356/95625; http://hdl.handle.net/10220/9435; http://www.las.org.sg/wp/resources/publications/sjlim1/sjlim-vol-41-2012/
• Institution: Nanyang Technological University

A study was conducted on 82 university library Facebook pages across 52 Asia-Pacific universities. The popularity of these Facebook pages were analysed and they reached an overall average of 9.4% of their user population. The study also analysed the Facebook posts from August to November 2011. These library posts were examined and classified into seven categories – Promotion (39%), Interests (14%), Announcements (13%), News (8%), Activities (3%), Enquiries (2%) and Feedback (2%). Each library post received an average of 3 interactions. The majority (83%) of the interactions were expressed through post likes while the remaining were expressed through comments. This paper aims to provide a better understanding of Asia-Pacific university libraries’ use of Facebook and how effective are university libraries in using Facebook pages.