Determinants of food label use among supermarket shoppers : a Singaporean perspective

• Main Authors: Lwin, May Oo, Vijaykumar, Santosh, Chao, Jiang, Au, Cyndy
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Article
• Language: English
• Published: 2013
• Subjects: DRNTU::Engineering::Chemical engineering::Food processing and manufacture
• Online Access: https://hdl.handle.net/10356/95810; http://hdl.handle.net/10220/10054
• Institution: Nanyang Technological University

Objective: Examining factors influencing food label use among Singapore's supermarket shoppers using the Theory of Planned Behavior. Design: A point-of-purchase survey among general shoppers in 2 supermarkets. Setting: Singapore, a country whose population is exposed to a wide range of food l...