Determinants of food label use among supermarket shoppers : a Singaporean perspective

Objective: Examining factors influencing food label use among Singapore's supermarket shoppers using the Theory of Planned Behavior. Design: A point-of-purchase survey among general shoppers in 2 supermarkets. Setting: Singapore, a country whose population is exposed to a wide range of food l...

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Bibliographic Details
Main Authors: Lwin, May Oo, Vijaykumar, Santosh, Chao, Jiang, Au, Cyndy
Other Authors: Wee Kim Wee School of Communication and Information
Format: Article
Language:English
Published: 2013
Subjects:
Online Access:https://hdl.handle.net/10356/95810
http://hdl.handle.net/10220/10054
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Institution: Nanyang Technological University
Language: English