L'oreal : facing challenges in China's skin care product market

A case study on challenges faced by L’Oreal in China’s skin care product market. Include analysis of China’s skin care market, L’Oreal’s marketing strategies across its brands Lanc?me, Vichy, L’Oreal Paris, Mininurse/Garnier and Yue-Sai, and international and domestic competitors. Recommendations ar...

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Bibliographic Details
Main Authors:	Au, Shun Chung, Chia, You Chou, Tay, Rui Xian
Other Authors:	Nanyang Business School
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Industries and labor
Online Access:	http://hdl.handle.net/10356/9586
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Institution:	Nanyang Technological University

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spelling	sg-ntu-dr.10356-95862023-05-19T06:16:14Z L'oreal : facing challenges in China's skin care product market Au, Shun Chung Chia, You Chou Tay, Rui Xian Nanyang Business School DRNTU::Business::Industries and labor A case study on challenges faced by L’Oreal in China’s skin care product market. Include analysis of China’s skin care market, L’Oreal’s marketing strategies across its brands Lanc?me, Vichy, L’Oreal Paris, Mininurse/Garnier and Yue-Sai, and international and domestic competitors. Recommendations are made to increase L’Oreal China’s market share. 2008-09-24T07:33:59Z 2008-09-24T07:33:59Z 2005 2005 Final Year Project (FYP) http://hdl.handle.net/10356/9586 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Industries and labor
spellingShingle	DRNTU::Business::Industries and labor Au, Shun Chung Chia, You Chou Tay, Rui Xian L'oreal : facing challenges in China's skin care product market
description	A case study on challenges faced by L’Oreal in China’s skin care product market. Include analysis of China’s skin care market, L’Oreal’s marketing strategies across its brands Lanc?me, Vichy, L’Oreal Paris, Mininurse/Garnier and Yue-Sai, and international and domestic competitors. Recommendations are made to increase L’Oreal China’s market share.
author2	Nanyang Business School
author_facet	Nanyang Business School Au, Shun Chung Chia, You Chou Tay, Rui Xian
format	Final Year Project
author	Au, Shun Chung Chia, You Chou Tay, Rui Xian
author_sort	Au, Shun Chung
title	L'oreal : facing challenges in China's skin care product market
title_short	L'oreal : facing challenges in China's skin care product market
title_full	L'oreal : facing challenges in China's skin care product market
title_fullStr	L'oreal : facing challenges in China's skin care product market
title_full_unstemmed	L'oreal : facing challenges in China's skin care product market
title_sort	l'oreal : facing challenges in china's skin care product market
publishDate	2008
url	http://hdl.handle.net/10356/9586
_version_	1770565467698626560

L'oreal : facing challenges in China's skin care product market

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