L'oreal : facing challenges in China's skin care product market

• Main Authors: Au, Shun Chung, Chia, You Chou, Tay, Rui Xian
• Other Authors: Nanyang Business School
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Industries and labor
• Online Access: http://hdl.handle.net/10356/9586
• Institution: Nanyang Technological University

A case study on challenges faced by L’Oreal in China’s skin care product market. Include analysis of China’s skin care market, L’Oreal’s marketing strategies across its brands Lanc?me, Vichy, L’Oreal Paris, Mininurse/Garnier and Yue-Sai, and international and domestic competitors. Recommendations ar...