The effects of fit between colour, window display props and product on display on consumers' perceptions, perceived price, perceived quality and shopping intentions

The effects of fit between colour, window display props and product on display on consumers' perceptions, perceived price, perceived quality and shopping intentions

This projects looks at the coordination effect/fit between the color, window display props and product on display on consumers' perceptions, perceived price, perceived quality and shopping intentions. Specifically, we are looking at impulse purchase behavior, purchase intention and partonage in...

Full description

Saved in:
Bibliographic Details
Main Authors: Huang, Yue Yang, Lam, Soanne Jia Bao, Neo, Lina
Other Authors: Lam, Shun Yin
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business::Advertising
Online Access:http://hdl.handle.net/10356/9607
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Nanyang Technological University
id sg-ntu-dr.10356-9607
record_format dspace
spelling sg-ntu-dr.10356-96072023-05-19T06:24:08Z The effects of fit between colour, window display props and product on display on consumers' perceptions, perceived price, perceived quality and shopping intentions Huang, Yue Yang Lam, Soanne Jia Bao Neo, Lina Lam, Shun Yin Nanyang Business School DRNTU::Business::Advertising This projects looks at the coordination effect/fit between the color, window display props and product on display on consumers' perceptions, perceived price, perceived quality and shopping intentions. Specifically, we are looking at impulse purchase behavior, purchase intention and partonage intentions. 2008-09-24T07:34:13Z 2008-09-24T07:34:13Z 2005 2005 Final Year Project (FYP) http://hdl.handle.net/10356/9607 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Advertising
spellingShingle DRNTU::Business::Advertising
Huang, Yue Yang
Lam, Soanne Jia Bao
Neo, Lina
The effects of fit between colour, window display props and product on display on consumers' perceptions, perceived price, perceived quality and shopping intentions
description This projects looks at the coordination effect/fit between the color, window display props and product on display on consumers' perceptions, perceived price, perceived quality and shopping intentions. Specifically, we are looking at impulse purchase behavior, purchase intention and partonage intentions.
author2 Lam, Shun Yin
author_facet Lam, Shun Yin
Huang, Yue Yang
Lam, Soanne Jia Bao
Neo, Lina
format Final Year Project
author Huang, Yue Yang
Lam, Soanne Jia Bao
Neo, Lina
author_sort Huang, Yue Yang
title The effects of fit between colour, window display props and product on display on consumers' perceptions, perceived price, perceived quality and shopping intentions
title_short The effects of fit between colour, window display props and product on display on consumers' perceptions, perceived price, perceived quality and shopping intentions
title_full The effects of fit between colour, window display props and product on display on consumers' perceptions, perceived price, perceived quality and shopping intentions
title_fullStr The effects of fit between colour, window display props and product on display on consumers' perceptions, perceived price, perceived quality and shopping intentions
title_full_unstemmed The effects of fit between colour, window display props and product on display on consumers' perceptions, perceived price, perceived quality and shopping intentions
title_sort effects of fit between colour, window display props and product on display on consumers' perceptions, perceived price, perceived quality and shopping intentions
publishDate 2008
url http://hdl.handle.net/10356/9607
_version_ 1770567620066541568

Similar Items