The effects of fit between colour, window display props and product on display on consumers' perceptions, perceived price, perceived quality and shopping intentions

• Main Authors: Huang, Yue Yang, Lam, Soanne Jia Bao, Neo, Lina
• Other Authors: Lam, Shun Yin
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Advertising
• Online Access: http://hdl.handle.net/10356/9607
• Institution: Nanyang Technological University

This projects looks at the coordination effect/fit between the color, window display props and product on display on consumers' perceptions, perceived price, perceived quality and shopping intentions. Specifically, we are looking at impulse purchase behavior, purchase intention and partonage in...