Consumers' perspectives on the use of EZ-link card for retail payments

• Main Authors: Cao, Grace Shu Yin, Tan, Wenrong, Tiow, Xue Fen
• 其他作者: Viswanathan, S
• 格式: Final Year Project
• 出版: 2008
• 主題: DRNTU::Business::Information technology
• 在線閱讀: http://hdl.handle.net/10356/9619

This research paper outlines the study on consumers’ perspectives towards the use of ez-link card for retail payments in Singapore. It identifies the attributes consumers have and examines how these attributes differ between two groups of consumers - the users and non-users. The consumers’ perceptio...