Consumers' perspectives on the use of EZ-link card for retail payments

Consumers' perspectives on the use of EZ-link card for retail payments

This research paper outlines the study on consumers’ perspectives towards the use of ez-link card for retail payments in Singapore. It identifies the attributes consumers have and examines how these attributes differ between two groups of consumers - the users and non-users. The consumers’ perceptio...

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Main Authors: Cao, Grace Shu Yin, Tan, Wenrong, Tiow, Xue Fen
Other Authors: Viswanathan, S
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business::Information technology
Online Access:http://hdl.handle.net/10356/9619
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-9619
record_format dspace
spelling sg-ntu-dr.10356-96192023-05-19T07:23:10Z Consumers' perspectives on the use of EZ-link card for retail payments Cao, Grace Shu Yin Tan, Wenrong Tiow, Xue Fen Viswanathan, S Nanyang Business School DRNTU::Business::Information technology This research paper outlines the study on consumers’ perspectives towards the use of ez-link card for retail payments in Singapore. It identifies the attributes consumers have and examines how these attributes differ between two groups of consumers - the users and non-users. The consumers’ perception has an impact on their adoption on the use and the marketing tactics needed to improve the likelihood of their adoption. 2008-09-24T07:34:21Z 2008-09-24T07:34:21Z 2005 2005 Final Year Project (FYP) http://hdl.handle.net/10356/9619 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Information technology
spellingShingle DRNTU::Business::Information technology
Cao, Grace Shu Yin
Tan, Wenrong
Tiow, Xue Fen
Consumers' perspectives on the use of EZ-link card for retail payments
description This research paper outlines the study on consumers’ perspectives towards the use of ez-link card for retail payments in Singapore. It identifies the attributes consumers have and examines how these attributes differ between two groups of consumers - the users and non-users. The consumers’ perception has an impact on their adoption on the use and the marketing tactics needed to improve the likelihood of their adoption.
author2 Viswanathan, S
author_facet Viswanathan, S
Cao, Grace Shu Yin
Tan, Wenrong
Tiow, Xue Fen
format Final Year Project
author Cao, Grace Shu Yin
Tan, Wenrong
Tiow, Xue Fen
author_sort Cao, Grace Shu Yin
title Consumers' perspectives on the use of EZ-link card for retail payments
title_short Consumers' perspectives on the use of EZ-link card for retail payments
title_full Consumers' perspectives on the use of EZ-link card for retail payments
title_fullStr Consumers' perspectives on the use of EZ-link card for retail payments
title_full_unstemmed Consumers' perspectives on the use of EZ-link card for retail payments
title_sort consumers' perspectives on the use of ez-link card for retail payments
publishDate 2008
url http://hdl.handle.net/10356/9619
_version_ 1772826990638792704

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