My opinion or yours? An investigation on the effects of individual traits and group influences on the attitude-behaviour relationship.

Past research has established that attitudes are reliable predictors of future behavior. This study explores how the relationship between consumer attitudes and behaviour (purchase intention) would be affected by interpersonal influence in a group.

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Bibliographic Details
Main Authors:	Lum, Meiyin., Thong, Eileen Yong Ci., Wang, Yun Fa.
Other Authors:	Chung, Cindy Mann Yien
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Marketing::Consumer behavior
Online Access:	http://hdl.handle.net/10356/9630
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-9630
record_format	dspace
spelling	sg-ntu-dr.10356-96302023-05-19T05:45:02Z My opinion or yours? An investigation on the effects of individual traits and group influences on the attitude-behaviour relationship. Lum, Meiyin. Thong, Eileen Yong Ci. Wang, Yun Fa. Chung, Cindy Mann Yien Nanyang Business School DRNTU::Business::Marketing::Consumer behavior Past research has established that attitudes are reliable predictors of future behavior. This study explores how the relationship between consumer attitudes and behaviour (purchase intention) would be affected by interpersonal influence in a group. 2008-09-24T07:34:29Z 2008-09-24T07:34:29Z 2005 2005 Final Year Project (FYP) http://hdl.handle.net/10356/9630 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Marketing::Consumer behavior
spellingShingle	DRNTU::Business::Marketing::Consumer behavior Lum, Meiyin. Thong, Eileen Yong Ci. Wang, Yun Fa. My opinion or yours? An investigation on the effects of individual traits and group influences on the attitude-behaviour relationship.
description	Past research has established that attitudes are reliable predictors of future behavior. This study explores how the relationship between consumer attitudes and behaviour (purchase intention) would be affected by interpersonal influence in a group.
author2	Chung, Cindy Mann Yien
author_facet	Chung, Cindy Mann Yien Lum, Meiyin. Thong, Eileen Yong Ci. Wang, Yun Fa.
format	Final Year Project
author	Lum, Meiyin. Thong, Eileen Yong Ci. Wang, Yun Fa.
author_sort	Lum, Meiyin.
title	My opinion or yours? An investigation on the effects of individual traits and group influences on the attitude-behaviour relationship.
title_short	My opinion or yours? An investigation on the effects of individual traits and group influences on the attitude-behaviour relationship.
title_full	My opinion or yours? An investigation on the effects of individual traits and group influences on the attitude-behaviour relationship.
title_fullStr	My opinion or yours? An investigation on the effects of individual traits and group influences on the attitude-behaviour relationship.
title_full_unstemmed	My opinion or yours? An investigation on the effects of individual traits and group influences on the attitude-behaviour relationship.
title_sort	my opinion or yours? an investigation on the effects of individual traits and group influences on the attitude-behaviour relationship.
publishDate	2008
url	http://hdl.handle.net/10356/9630
_version_	1770564434718097408

My opinion or yours? An investigation on the effects of individual traits and group influences on the attitude-behaviour relationship.

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