My opinion or yours? An investigation on the effects of individual traits and group influences on the attitude-behaviour relationship.

• المؤلفون الرئيسيون: Lum, Meiyin., Thong, Eileen Yong Ci., Wang, Yun Fa.
• مؤلفون آخرون: Chung, Cindy Mann Yien
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Business::Marketing::Consumer behavior
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/9630
• المؤسسة: Nanyang Technological University

Past research has established that attitudes are reliable predictors of future behavior. This study explores how the relationship between consumer attitudes and behaviour (purchase intention) would be affected by interpersonal influence in a group.