Web insurance: an alternative to web assurance.

• Main Authors: Chow, Chris Boon Teck., Lim, Miaoling., Soh, Xinming.
• Other Authors: Boo, Elfred Hian Yong
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Finance::Insurance
• Online Access: http://hdl.handle.net/10356/9631
• Institution: Nanyang Technological University

This paper compares web assurance and web insurance as vehicles to alleviate consumers’ online purchasing concerns. We explore web insurance as an alternative to web assurance given that prior evidence suggests web assurance might not be working as well as expected at allaying consumers’ online purc...