Learning about brands: a study of the changes in the nature of consumers’ brand associations over time.

Our focus is on whether adults’ learning is dominated by benefit/value information. Our research found that the nature of brand associations indeed change as a brand becomes established. Conclusions are then drawn about how marketers should monitor and promote appropriate features of their brand as...

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Bibliographic Details
Main Authors:	Goh, Sumi., Ng, Li Fen., Tay, Felicia Si Min.
Other Authors:	Marshall, Roger
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Marketing::Consumer behavior
Online Access:	http://hdl.handle.net/10356/9645
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

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record_format	dspace
spelling	sg-ntu-dr.10356-96452023-05-19T03:05:17Z Learning about brands: a study of the changes in the nature of consumers’ brand associations over time. Goh, Sumi. Ng, Li Fen. Tay, Felicia Si Min. Marshall, Roger Nanyang Business School DRNTU::Business::Marketing::Consumer behavior Our focus is on whether adults’ learning is dominated by benefit/value information. Our research found that the nature of brand associations indeed change as a brand becomes established. Conclusions are then drawn about how marketers should monitor and promote appropriate features of their brand as their product becomes established. 2008-09-24T07:34:38Z 2008-09-24T07:34:38Z 2005 2005 Final Year Project (FYP) http://hdl.handle.net/10356/9645 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Marketing::Consumer behavior
spellingShingle	DRNTU::Business::Marketing::Consumer behavior Goh, Sumi. Ng, Li Fen. Tay, Felicia Si Min. Learning about brands: a study of the changes in the nature of consumers’ brand associations over time.
description	Our focus is on whether adults’ learning is dominated by benefit/value information. Our research found that the nature of brand associations indeed change as a brand becomes established. Conclusions are then drawn about how marketers should monitor and promote appropriate features of their brand as their product becomes established.
author2	Marshall, Roger
author_facet	Marshall, Roger Goh, Sumi. Ng, Li Fen. Tay, Felicia Si Min.
format	Final Year Project
author	Goh, Sumi. Ng, Li Fen. Tay, Felicia Si Min.
author_sort	Goh, Sumi.
title	Learning about brands: a study of the changes in the nature of consumers’ brand associations over time.
title_short	Learning about brands: a study of the changes in the nature of consumers’ brand associations over time.
title_full	Learning about brands: a study of the changes in the nature of consumers’ brand associations over time.
title_fullStr	Learning about brands: a study of the changes in the nature of consumers’ brand associations over time.
title_full_unstemmed	Learning about brands: a study of the changes in the nature of consumers’ brand associations over time.
title_sort	learning about brands: a study of the changes in the nature of consumers’ brand associations over time.
publishDate	2008
url	http://hdl.handle.net/10356/9645
_version_	1770565390806548480

Learning about brands: a study of the changes in the nature of consumers’ brand associations over time.

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