Multi cue approach to country-of-origin effect.

The study seeks to explore the Country of Origin effect in two areas. Firstly, we want to determine whether buyers of electronic goods regard COO as an important consideration during purchase. Secondly, we aim to identify similar characteristics among respondents who state that COO is an important f...

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Bibliographic Details
Main Authors:	Seah, Weiming., Tan, Cheng Wen., Yen, Chee Loong.
Other Authors:	Saw, Sutaip Leng Chooi
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Marketing::Consumer behavior
Online Access:	http://hdl.handle.net/10356/9654
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Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-9654
record_format	dspace
spelling	sg-ntu-dr.10356-96542023-05-19T07:23:11Z Multi cue approach to country-of-origin effect. Seah, Weiming. Tan, Cheng Wen. Yen, Chee Loong. Saw, Sutaip Leng Chooi Nanyang Business School DRNTU::Business::Marketing::Consumer behavior The study seeks to explore the Country of Origin effect in two areas. Firstly, we want to determine whether buyers of electronic goods regard COO as an important consideration during purchase. Secondly, we aim to identify similar characteristics among respondents who state that COO is an important factor. 2008-09-24T07:34:44Z 2008-09-24T07:34:44Z 2005 2005 Final Year Project (FYP) http://hdl.handle.net/10356/9654 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Marketing::Consumer behavior
spellingShingle	DRNTU::Business::Marketing::Consumer behavior Seah, Weiming. Tan, Cheng Wen. Yen, Chee Loong. Multi cue approach to country-of-origin effect.
description	The study seeks to explore the Country of Origin effect in two areas. Firstly, we want to determine whether buyers of electronic goods regard COO as an important consideration during purchase. Secondly, we aim to identify similar characteristics among respondents who state that COO is an important factor.
author2	Saw, Sutaip Leng Chooi
author_facet	Saw, Sutaip Leng Chooi Seah, Weiming. Tan, Cheng Wen. Yen, Chee Loong.
format	Final Year Project
author	Seah, Weiming. Tan, Cheng Wen. Yen, Chee Loong.
author_sort	Seah, Weiming.
title	Multi cue approach to country-of-origin effect.
title_short	Multi cue approach to country-of-origin effect.
title_full	Multi cue approach to country-of-origin effect.
title_fullStr	Multi cue approach to country-of-origin effect.
title_full_unstemmed	Multi cue approach to country-of-origin effect.
title_sort	multi cue approach to country-of-origin effect.
publishDate	2008
url	http://hdl.handle.net/10356/9654
_version_	1772828999823654912

Multi cue approach to country-of-origin effect.

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