Multi cue approach to country-of-origin effect.

The study seeks to explore the Country of Origin effect in two areas. Firstly, we want to determine whether buyers of electronic goods regard COO as an important consideration during purchase. Secondly, we aim to identify similar characteristics among respondents who state that COO is an important f...

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Bibliographic Details
Main Authors: Seah, Weiming., Tan, Cheng Wen., Yen, Chee Loong.
Other Authors: Saw, Sutaip Leng Chooi
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/9654
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Institution: Nanyang Technological University
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