Case study on the artiste management industry - OM artistes.

• Main Authors: Muhammad Asril Ibrahim., Goh, Li Yee., Yue, Christine Si Hui.
• Other Authors: Cheng, Catherine Ooi Lan
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Industries and labor
• Online Access: http://hdl.handle.net/10356/9672
• Institution: Nanyang Technological University

This study looks into the burgeoning industry of artiste management and intensely studies one of the players in that industry. At the end of this study, recommendations were proposed to the artiste management agency in question in terms of strategy and marketing.