Case study on the artiste management industry - OM artistes.

This study looks into the burgeoning industry of artiste management and intensely studies one of the players in that industry. At the end of this study, recommendations were proposed to the artiste management agency in question in terms of strategy and marketing.

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書目詳細資料
Main Authors: Muhammad Asril Ibrahim., Goh, Li Yee., Yue, Christine Si Hui.
其他作者: Cheng, Catherine Ooi Lan
格式: Final Year Project
出版: 2008
主題:
在線閱讀:http://hdl.handle.net/10356/9672
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