Valuair : battle of the Asian skies.

The main objective of this case study is to explore the sustainability of the Valuair model in Asia by studying the market mechanisms in Asia and identifying the opportunities as well as strategies that can make Valuair a success.

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Bibliographic Details
Main Authors: Lin, Karen Yiling., Soh, Shihui., Teo, Wei En.
Other Authors: Gupta, Vivek
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/9725
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Institution: Nanyang Technological University
Description
Summary:The main objective of this case study is to explore the sustainability of the Valuair model in Asia by studying the market mechanisms in Asia and identifying the opportunities as well as strategies that can make Valuair a success.