Battle in the skies : budget airlines in Singapore

The aim of this research is to explore the competition between budget airlines in Asia from a consumer's perspective. In addition, the study also hoped to identify and recommend innovative areas a budget airline can focus on to compete effectively.

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書目詳細資料
Main Authors: Cai, Serene Xinchun, Tan, Daphne Li-Lianne, Han, Erina
其他作者: Teo, Jack Cheng Chuah
格式: Final Year Project
出版: 2008
主題:
在線閱讀:http://hdl.handle.net/10356/9733
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機構: Nanyang Technological University