Battle in the skies : budget airlines in Singapore

• Main Authors: Cai, Serene Xinchun, Tan, Daphne Li-Lianne, Han, Erina
• Other Authors: Teo, Jack Cheng Chuah
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Management::Competition
• Online Access: http://hdl.handle.net/10356/9733
• Institution: Nanyang Technological University

The aim of this research is to explore the competition between budget airlines in Asia from a consumer's perspective. In addition, the study also hoped to identify and recommend innovative areas a budget airline can focus on to compete effectively.