Nestle China : working towards sweet success in the chocolate confectionery market.

Nestle China : working towards sweet success in the chocolate confectionery market.

This paper will focus mainly on Nestl?’s operations in China and in particular its participation in the chocolate confectionery market. The purpose of doing this is to look in-depth into the current emerging Chinese economy, and more specifically the current market situation in the chocolate confect...

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Main Authors: Loo, Monica WenQi., Wee, Clarise Xinjiao., Wong, Meiwen.
Other Authors: Nanyang Business School
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business::Industries and labor
Online Access:http://hdl.handle.net/10356/9742
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-9742
record_format dspace
spelling sg-ntu-dr.10356-97422023-05-19T06:09:02Z Nestle China : working towards sweet success in the chocolate confectionery market. Loo, Monica WenQi. Wee, Clarise Xinjiao. Wong, Meiwen. Nanyang Business School DRNTU::Business::Industries and labor This paper will focus mainly on Nestl?’s operations in China and in particular its participation in the chocolate confectionery market. The purpose of doing this is to look in-depth into the current emerging Chinese economy, and more specifically the current market situation in the chocolate confectionery market. 2008-09-24T07:35:45Z 2008-09-24T07:35:45Z 2005 2005 Final Year Project (FYP) http://hdl.handle.net/10356/9742 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Industries and labor
spellingShingle DRNTU::Business::Industries and labor
Loo, Monica WenQi.
Wee, Clarise Xinjiao.
Wong, Meiwen.
Nestle China : working towards sweet success in the chocolate confectionery market.
description This paper will focus mainly on Nestl?’s operations in China and in particular its participation in the chocolate confectionery market. The purpose of doing this is to look in-depth into the current emerging Chinese economy, and more specifically the current market situation in the chocolate confectionery market.
author2 Nanyang Business School
author_facet Nanyang Business School
Loo, Monica WenQi.
Wee, Clarise Xinjiao.
Wong, Meiwen.
format Final Year Project
author Loo, Monica WenQi.
Wee, Clarise Xinjiao.
Wong, Meiwen.
author_sort Loo, Monica WenQi.
title Nestle China : working towards sweet success in the chocolate confectionery market.
title_short Nestle China : working towards sweet success in the chocolate confectionery market.
title_full Nestle China : working towards sweet success in the chocolate confectionery market.
title_fullStr Nestle China : working towards sweet success in the chocolate confectionery market.
title_full_unstemmed Nestle China : working towards sweet success in the chocolate confectionery market.
title_sort nestle china : working towards sweet success in the chocolate confectionery market.
publishDate 2008
url http://hdl.handle.net/10356/9742
_version_ 1770565183428624384

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