Towards effective online review systems in the Chinese context : a cross-cultural empirical study

• Main Authors: Fang, Hui, Zhang, Jie, Bao, Yang, Zhu, Qinghua
• Other Authors: School of Computer Engineering
• Format: Article
• Language: English
• Published: 2013
• Subjects: DRNTU::Engineering::Computer science and engineering
• Online Access: https://hdl.handle.net/10356/97928; http://hdl.handle.net/10220/18106
• Institution: Nanyang Technological University

Online reviews, as one kind of quality indicator of products or service, are becoming increasingly important in influencing purchase decisions of prospective consumers on electronic commerce websites. With the fast growth of the Chinese e-commerce industry, it is thus indispensable to design effecti...