Southwest model in Southeast Asia.

• Main Authors: Shi, Huixian., Sim, Johnny Sze Qiang., Young, Ming Ee.
• Other Authors: Li, Michael Zhi-Feng
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Industries and labor
• Online Access: http://hdl.handle.net/10356/9805
• Institution: Nanyang Technological University

The recent growth of budget airlines in Southeast Asia has sparked off debates over their sustainability. This report analyzed the success factors of Southwest Airlines that constitute the Southwest Model. We integrated this Southwest Model into Southeast Asia and evaluated its applicability in the...