Southwest model in Southeast Asia.
The recent growth of budget airlines in Southeast Asia has sparked off debates over their sustainability. This report analyzed the success factors of Southwest Airlines that constitute the Southwest Model. We integrated this Southwest Model into Southeast Asia and evaluated its applicability in the...
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/9805 |
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| Institution: | Nanyang Technological University |