An investigation of non-use and abandonment of microblogging

• Main Authors: Guo, Yanru, Goh, Dion Hoe-Lian, Ilangovan, Kavita, Jiao, Shengnan, Yang, Xiaotian
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Conference or Workshop Item
• Language: English
• Published: 2013
• Online Access: https://hdl.handle.net/10356/98090; http://hdl.handle.net/10220/12218
• Institution: Nanyang Technological University

We examine the non-usage and abandonment of microblogging, identifying why people do not use, or why they abandon their microblogging accounts. Studying non-usage is important for microblogging service providers to develop strategies to address users' concerns, and for businesses to explore new...