Marketing innovations : QB House

Marketing innovations : QB House

This research aims to evaluate the sustainability of the new-trend salon's no-frills concept in the local hair salon industry using QB House as a case study.

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Bibliographic Details
Main Authors: Tan, Adeline Qiaowei, Chow, Christine Sook Kuan, Soon, Meiling
Other Authors: Hooi, Den Huan
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business::Marketing
Online Access:http://hdl.handle.net/10356/9849
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-9849
record_format dspace
spelling sg-ntu-dr.10356-98492023-05-19T05:41:42Z Marketing innovations : QB House Tan, Adeline Qiaowei Chow, Christine Sook Kuan Soon, Meiling Hooi, Den Huan Nanyang Business School DRNTU::Business::Marketing This research aims to evaluate the sustainability of the new-trend salon's no-frills concept in the local hair salon industry using QB House as a case study. 2008-09-24T07:37:00Z 2008-09-24T07:37:00Z 2005 2005 Final Year Project (FYP) http://hdl.handle.net/10356/9849 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Marketing
spellingShingle DRNTU::Business::Marketing
Tan, Adeline Qiaowei
Chow, Christine Sook Kuan
Soon, Meiling
Marketing innovations : QB House
description This research aims to evaluate the sustainability of the new-trend salon's no-frills concept in the local hair salon industry using QB House as a case study.
author2 Hooi, Den Huan
author_facet Hooi, Den Huan
Tan, Adeline Qiaowei
Chow, Christine Sook Kuan
Soon, Meiling
format Final Year Project
author Tan, Adeline Qiaowei
Chow, Christine Sook Kuan
Soon, Meiling
author_sort Tan, Adeline Qiaowei
title Marketing innovations : QB House
title_short Marketing innovations : QB House
title_full Marketing innovations : QB House
title_fullStr Marketing innovations : QB House
title_full_unstemmed Marketing innovations : QB House
title_sort marketing innovations : qb house
publishDate 2008
url http://hdl.handle.net/10356/9849
_version_ 1770567654826835968

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