Marketing innovations : QB House
This research aims to evaluate the sustainability of the new-trend salon's no-frills concept in the local hair salon industry using QB House as a case study.
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Main Authors: | Tan, Adeline Qiaowei, Chow, Christine Sook Kuan, Soon, Meiling |
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Other Authors: | Hooi, Den Huan |
Format: | Final Year Project |
Published: |
2008
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Subjects: | |
Online Access: | http://hdl.handle.net/10356/9849 |
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Institution: | Nanyang Technological University |
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